Freelance Graphic Designer
June 2024 - Present | fully remote
Designer for automotive, tech, and communications companies, specializing in launching new webpages, driving lead generation through Facebook Ads, and creating impactful print graphics for high-profile tradeshows.
Develop visually compelling Facebook Ads for multiple companies, significantly increasing lead generation and customer engagement.
Design polished landing page experiences in Figma, and seamlessly develop them in Framer or Webflow for a polished, high-performing final product.
Create impactful tradeshow booth graphics along with high-quality print materials, including one-pagers, eBooks, and more, for major industry events.
Senior Graphic Designer at Ecosystems.io
October 2021 - October 2024 | fully remote
Primary designer for a small SaaS company laser-focused on providing the first revenue operating system for clients and prospects in the market. I created and launched a new website, increasing site traffic and improved platform user experience.
Led a complete website refresh, creating web prototypes in Figma and building out final designs in Webflow to increase web traffic by 40% compared to the previous year.
Create custom Hubspot email graphics for monthly events, ABM campaigns, newsletters, and announcements.
Design social graphics, and customer testimonial videos to increase brand awareness, drive website traffic, and grow channels.
Provide UI designs and mockups to highlight key software innovation.
Produced digital marketing collateral, presentation decks, and infographic designs for clients like Google, Salesforce, HP, Servicenow, ID.me and Qualtrics.
Designed graphics, and edited HTML/CSS to support bi-monthly Wordpress blog posts.
Graphic Design Team Lead at Prometheus Group
July 2020 - September 2021 | Raleigh, NC + in office
Led a small team of designers, maintaining high productivity and adapting to business changes effectively. Collaborated across departments to deliver designs for prospects and events. Prometheus group is a unicorn SaaS company providing enterprise asset management software solutions for clients like Dow, Disney, NASA, and Bridgestone.
Successfully redesigned and launched the company website in 2 months, increasing sessions by 80%. Managed site production, adding weekly blogs and webinars while optimizing SEO and mobile performance.
Managed the design team with weekly 1:1s, mentoring, project critiques, prioritization, and conflict resolution while executing on big picture company goals.
Created a high-volume of design deliverables annually ranging from PowerPoint templates, to branding, web design, sales sheets, case studies, social ads, blog posts, webinars, infographics, and more.
Graphic Designer at G&S Business Communications
November 2019 - April 2020 | Raleigh, NC + in office
Collaborated with a team of designers at a fast-paced, growth-focused agency, supporting key capstone clients. Delivered branded assets and solutions for Fortune 100 companies, including Dow Sports, DuPont Water, Abbott Nutrition, and Coldwell Banker, during economic challenges.
Collaborated with clients like DuPont, Coldwell Banker, and Abbott Nutrition, delivering quality work on a deadline.
Produced graphic design work including: infographics, annual reports, email and social media graphics, sales one-pagers, PowerPoint presentations, video and animations.
Created annual reports, infographics, VR tradeshow graphics, iconography, branding, sell sheets and video/animation.
Boosted team productivity by 25%, enabling the company to take on more client work and successfully assisted in acquiring 3 new clients.
Creative Designer at Relias
March 2018 - October 2019 | Morrisville, NC + in office/hybrid
Collaborated with a small team of designers creating graphics and presentations for a large E-learning platform in the healthcare space. Designed large diplays for key annual tradeshows and helped improve web and email click-through-rates across platforms.
Responsible for daily production at a large health E-learning corporation, working within a team.
Worked with our videography team to produce course flyovers, video content for social, animation, and motion graphics all leading to MQLs and increased click-through-rates.
Designed tradeshow displays and worked at our annual conference Impact Nation. I also networked with clients, and ensured all deliverables were on-brand and executed properly.
Increased demos and social media followers by 15%
Q2-Q3 | 2023
I re-designed and launched the new company website in Webflow creating over 30+ pages including new product pages with animated graphics, and improving user engagement. I spent countless hours honing my Webflow skills and getting comfortable with HTML/CSS, so I could create custom functionality improvements such as filtering, site search, navigation, sliders, accordions, and more.
Q4 2020
I was promoted after my stellar work launching the new Prometheus Group website. I love learning and helping others succeed and grow. I excelled managing the design team with weekly 1:1s, mentoring, project critiques, goal setting, and conflict resolution. My team grew in their roles and responsibilities with my encouragement.
Q2-Q3 | 2023
Helped refresh out-dated and bland design systems with new pops of color, better aligning the brand with tech companies in the space. Created and shared a moodboard, where we could share our thoughts and visually collaborate. Updated all assets from email, social, sales sheets and presentations, etc. and received supportive feedback unilaterally from our coworkers and clients. We saw an uptick in email engagement and web traffic as a result of the new look and feel.
Q4 | 2023
Promoted to the role of Senior Graphic Designer after successfully designing and launching the new website in Webflow, and taking on more responsibility with bigger projects that directly impact new deals and revenue. After 2 years with the company, I'm proud of this accomplishment and my overall learning and growth as a designer.
Figma • Webflow • Adobe Suite • After Effects • Google Analytics • Hubspot • Basic HTML/CSS • Photoshop & Illustrator • Premier Pro • Canva • Linkedin/Facebook for Business • Sketch • Wordpress • Slack • Asana • Loom • Wysita
UI/UX Design • Branding • Web Design • Video Editing • Visual Design • Animation • Wireframing • AB Testing • Accessibility • User Research • Product Strategy