New software branding and experience design for Ecosystems' clients
As part of ABM outreach to prospects, I worked on customizing the Ecosystems Collaborative Value Assessment (CVA) dashboard to align with a potential client's branding, showcasing the value of the platform. These projects were typically completed within a few days, with branding designed in Figma and implemented in-platform in collaboration with the Development team.
Above is a financial summary view I branded for Twilio outreach. This campaign helped convert them and closed the deal.
This IGEL example is a platform login screen I created in their branding, fonts and colors so users had a cohesive experience using Ecosystems products.
Ecosystems uses a custom-tailored approach with clients and I worked closely with the development team to create branded output reports in Google Slides. Using coded tags, the Ecosystems platform populated relevant data.
This work was highly detailed; I practiced attention and care in updating the branding to ensure the output didn't send back errors, and followed a testing QA process.
I was responsible for the creation and design of all email graphics, encompassing various product campaigns, software updates, key features, webinar announcements, and monthly newsletters. I collaborated closely with the Demand Generation Marketing Manager to fine-tune the design and seamlessly implemented it within HubSpot. We had goals around MQLs and an open rate of greater that 30% for most emails, and I personally had goals around click-through rates for animated email headers I created.
