New software branding and experience design for Ecosystems' clients
As part of ABM outreach to prospects, I worked on customizing the Ecosystems Collaborative Value Assessment (CVA) dashboard to align with a potential client's branding, showcasing the value of the platform. These projects were typically completed within a few days, with branding designed in Figma and implemented in-platform in collaboration with the Development team.
Above is a financial summary view I branded for Twilio outreach. This campaign helped convert them and closed the deal.
The Ecosystems platform solutions are highly customizable, we frequently created customized reports for clients to share with their prospects to illustrate their value and close bigger deals. Using the Ecosystems platform in a sales cycle leads to a 60% higher win-rate.
This IGEL example is a platform login screen I created in their branding, fonts and colors so users had a cohesive experience using Ecosystems products.
Ecosystems uses a custom-tailored approach with clients and I worked closely with the development team to create branded output reports in Google Slides. Using coded tags, the Ecosystems platform populated relevant data.
This work was highly detailed; I practiced attention and care in updating the branding to ensure the output didn't send back errors. We also tested to check that everything populated correctly in the platform Test System as part of the QA process.